MarketingNPV and the American Marketing Association announce the fifth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Kevin Lane Keller from the Tuck School of Business at Dartmouth College and author of Strategic Brand Management will present Achieving Brand Resonance: How to Create Intense, Active Loyalty Relationships with Your Customers on February 16, 2010. (PRWeb Feb 9, 2010)


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